Peter’s role as Executive Vice President for Omnicom Group is to drive innovation and connected solutions across the company’s global client portfolio. In this capacity, he works across Omnicom’s major service networks to ensure client centric solutions. Peter also has oversight of aggregated new business efforts and is the primary architect behind Omnicom’s connected models.
Peter re-joined Omnicom from J. Walter Thompson where he served as CEO of JWT North America. Prior to joining JWT Peter spent 17 years at BBDO, most recently as EVP, Managing Director of BBDO Europe, where he led 35 offices in 18 countries across the region.
Under his leadership, those offices experienced consistent year on year growth, won multiple pan-European pitches, and BBDO was named the most creative network in Europe for the first time. Before moving to Europe, Peter was Managing Director of BBDO San Francisco for nearly five years, during which time the agency more than doubled in size. Previously, he worked at BBDO New York for eight years where he rose to EVP, Senior Account Director on global accounts. Peter also worked at McCann Erickson New York, and the Chicago offices of FCB and Cramer-Krasselt.