Associate Director (International), Ehrenberg-Bass Institute for Marketing Science
Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute – the world’s largest centre for research into marketing.
Her areas of expertise span Brand Equity, Distinctive Brand Assets, Advertising Effectiveness, Word of Mouth and Brand Growth. She is the lead author of How Brands Grow Part 2, published by Oxford University Press. This book expands on Mental and Physical Availability and includes new insights into emerging markets, services, durables, new and luxury brands.
Jenni is a past Editor of the Journal of Advertising Research (2014-2016), and now sits on the Journal’s Senior Advisory Board. Jenni was recently named one of the top 1% most influential advertising researchers.